We collaborated with Disney to manage and facilitate a bespoke gifting campaign as part of their year-round Black Stories Always initiative. Our role involved curating, fulfilling, and shipping nearly 200 magical mailers filled with products from Black-owned businesses, including fresh cut flowers from Postal Petals, cookies from The Cookie Society, and coffee from Real Dope Coffee. Each box was shipped to Black creators and talent across the US and abroad to celebrate the significance of Black Stories Always.
Execution and Design
This campaign was a segment of Disney’s larger “Giving Flowers” initiative, designed to honor and amplify Black-owned businesses, creatives, and voices. We managed every aspect of the mailer campaign, including vendor coordination, product intake, processing, packing, and overseeing the design of shipping and promotional materials. We kept the client updated throughout the process, ensuring each mailer was packaged carefully and shipped on time.
Engagement and Impact
Recipients were thrilled to find fresh cut flowers and a custom flower arranging tutorial accessible via QR code in their mailers. This tutorial guided them through arranging the flowers in the provided vase. We also supported the campaign with social media and digital marketing efforts to enhance visibility and impact. A wrap report detailed the campaign’s execution, recipient feedback, social media engagement, and overall impact.
View our Disney Gifting Campaign instagram video recap here.
It has been an honor to collaborate with Disney in amplifying Black-owned businesses and voices. Through our bespoke gifting solutions, we contributed to celebrating Black creators year-round. Here’s to celebrating Black stories always!
