…there were a few other suggestions that fundamentally changed the way clients experience our site and, as a result, our flowers.
This was a game changer because not only did it empower our clients with some control over the flowers they received, it freed us from the impossible responsibility of accurately guessing which flowers people we don’t even know might like.
When clients are ready to post their floral creations on social media, they can visit our site, drop their photo into the frame, download it and post the frame photo on IG, Facebook, etc.
It’s such a thoughtful way to spread beauty and positive vibes…
With that realization, I knew what I had to do.
The site addition that I’m most proud didn’t come from beta feedback at all. While working to build a database of florists that we could work with the lead the floral design portion of our workshop experiences, I noticed that there weren’t a lot of Black florists on the list. When I asked my team to please pull together a list of Black florists to integrate into the overall list, I realized that they were rare and hard to find. With that realization, I knew what I had to do. We went to work compiling the names of Black florists that we’d identified from our own research and other lists we’d found online and created a page on our website for people to find Black florists. The thought here was that there may be people who come to our website thinking that we’re a traditional florist, which we are not. Rather then send them away empty-handed, I figured while they’re on the site, we might as well provide them with a resource to find a florist (a Black florist to be exact) to deliver professionally designed floral arrangements in their area when the occasion calls for something a bit less interactive. To help amplify their work, we launched #BlackFloristFridays on our social media accounts and invite people to tag a Black florist that we should add to our master list and weekly highlight. The result has been people tagging and DMing us names of Black florists that we likely never would have known about otherwise. The hope is that the list will become a living resource for people who are looking for Black florists across the country…whether or not they ever buy a box of flowers from Postal Petals.
We’ve got a ton of exciting things in the works with the company and the website right now and I’m making sure to slow myself down to a speed that allows me to enjoy and appreciate the process of building vs. rushing myself for the gratification of completion.